First off, let my start by saying that I've tried both Giando and Gia before coming to Eat.It so I was already expecting great quality food. I was NOT disappointed.
The atmosphere is great. It's right next to Victoria Park and whether you sit in the airconditioned interior or the outer solarium-like area (for those of you who smoke) the atmosphere is chill and trendy. Both areas are spacious so you never feel like you're squashed between other customers. I actually love the cafeteria style. It's a great place to bring friends, family, or a casual date.
When you enter, you're given a card that gets scanned whenever you order from a station. First there's the drinks station which offers a great selection of both soft and alcoholic drinks (beers and cocktails for $68!). Then there's desserts, which I have yet to try as I'm always too full from eating everything else but they look delicious and if they're half as good as the ones in Giando and Gia then I'm sure they're fantastic. After that, there's the sandwich station. We've tried the Chicken Milanese which is a breaded chicken fillet with salad and tomatoes on ciabatta for only $48! Insanely cheap for a solid sandwich with quality ingredients. Then there's the salad station where you can order from a selection of large salads that are a meal on their own. Or you have the option to choose from either 3 or 5 of the items on the salad bar. I have always chosen 3 and have enjoyed each choice. They are made fresh daily from vegetables that are in season so you don't always find the same choices. I particularly loved the fennel with orange zest as well as the roasted eggplant.
Then come the two mains: pizza and pasta. There's a great selection of pizza (I've always seen at least 8 different ones) so that there's something for everyone. I really mean everyone. As in, vegetarians, meat lovers, seafood fanatics, and plain Janes will all find something they love. The crust on the pizza is crisp and it's not too thin or too thick. They're square pizzas without any crust round it, so each bite is a proper mouthful of their delicious toppings.
Then there's the pasta. It's freshly made by hand every day, which also means your order comes pretty quick as it only takes a couple minutes to heat up fresh pasta. You can choose from a variety of different forms, e.g. penne, linguine, papardelle, etc. Then you get to choose from a variety of different sauces. All the sauces I've tried were quite decadent and definitely great value for money as they certainly don't skimp on the high quality ingredients which are mostly imported from Italy. When we ordered a la carte in the afternoon I have to admit that I was slightly overwhelmed by my portion. I can really eat a lot but I couldn't finish because of the hearty meaty salsiccia sauce I chose (that and because I had also ordered 3 salad bar items including potatoes).
For those of you interested in the set lunch, it's probably the best value for money Italian lunch in Hong Kong. You get a drink, 3 salad bar items, a choice of pasta or 2 slices of pizza (trust me, it's enough), and a scoop of gelato, all for a mere $118. No extra service charge. I brought a bunch of colleagues to try the set lunch and we were all satisfied and really full afterwards, even the guys. A pair of girls even had to share a set lunch as they knew they wouldn't be able to eat it all (amateurs!!).
The staff are also helpful and friendly and will explain if you ask for anything. They deliver your main dish to your table (as you get a number when ordering) but you collect your drinks and salad items at their respective stations.
Overall, I've been extremely satisfied with both the food and service both times I've been to Eat.It. Both are consistently great and the fact that it was cheap and cheerful was just an extra bonus. You'd easily pay double or more for the same meal in elsewhere but perhaps not even receive the same quality.
I'd definitely recommend trying Eat.It and bring a group if you can so you can try as many things as possible. The most difficult part about eating there is trying to decide which dishes to choose from as they're all so good!
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