I admit that I am a little fan of Sandeep Sekhri, who is the founder and managing director of Dining Concepts. Being such an innovative and ambitious restauranteur, he never ceases to amaze me by bringing influential eateries to Hong Kong, the most famous one being Bread Street Kitchen by Gordon Ramsay. Sauntering past the newly revitalised Lee Tung Avenue, I discovered another masterpiece of his - Le Pain Quotidien ("LPQ") by Alain Coumont, which sets its foot in China after more than 200 siblings around the world.
It is not hard to notice this halfly-indoor-halfly-outdoor eatery right at the entrance of Lee Tung Avenue facing the side of tramway. A bit off track from the pre-revitalised scene of an avenue for wedding card companies, the European style backdrop of the Avenue with light marble structures sets the scene right for LPQ who came all the way from Brussels. With all it featured clearly written at the door -
"Breakfast, Brunch, Lunch, Dinner & Pastries", basically it covers all mealtimes and all kinds of food!
"Bakery & Restaurant" is all it is, if you don't want to bother getting things to their exact meanings.
I do believe in love at first sight - and this "outdoor patio" is what truly fascinates me other than the fame of the LPQ brand. It is not totally roofless, as the residential block is perched above, offering it a prudent cover but at the same time letting sunshine be shed over the seats.
Fridge for takeaway foodstuff
Fridge for takeaway foodstuff
What LPQ offers truly varies, no matter in the dining form and food. Right at the entrance, salad, baguettes, sandwiches, yogurts are stocked at the fridges as
takeaway items, the concept being similar to
Pret A Manger.
Various kinds of spread for sale
Various kinds of spread for sale
Not yet to the dine-in options - on the way to the cashier and dine-in area, I walked past a tall shelf of
spreads and jams that LPQ produces for its own brand. Jam should be more commonly known by Hong Kongers but spread should be something new, though in the same usage as jam and peanut butter - equally a good companion to bread and pastries.
A typical scene in a boulangerie, cashier is surrounded by out-of-the-oven baked goods, which are rapidly refilled and can only be purchased at request. The dine-in area lies next to it, with
60% indoor and 40% outdoor to be exact.
In slightly dimmed yellowish lighting, indoor seats are cozy in its unpretentious ambience. However, I was particularly drawn to the outdoor seats, which
required a wait in the queue on a Sunday afternoon. A staff constantly came to the queue to ask if indoor seats were preferred to shorten the waiting time.
In my 20-minute wait, I took a close watch over the baked goods at the cashier. Though with a broader fare than a mere bakery which LPQ began as early as 1990, bread remains the major attraction and product that LPQ is proud of and famed for. "Le Pain Quotidien" means
the daily bread in French and offers a lot more than French baguettes.
Baked goods are generally sold at a
highly affordable price - mostly at $20-30/each. Examples are croissants at $20, cinnamon swirls at $22, muffins at $25 and donuts at $30. Comparable to Starbucks, right?
Sweet tooth should find baked goods appealing too - various kinds of authentic belgian
desserts are not to be missed, such as eclairs at $35, tarts at $45-55 and waffles at $65. Not all desserts are displayed around the cashier, but they can be ordered as long as they are on the menu.
Once being seated, customers can order at the tables and wait to be served by staff.
Outdoor seats are mainly round and square tables hosting 4 people, with several small ones hosting 2 people. No wonder queueing is necessary - no minimum charge, and no maximum time of stay. In addition to these, tables are not shared among strangers, therefore even if a customer comes alone, he deserves a table on his own, let alone be a 2-seater or 4-seater one. This truly ensures privacy but at the same time, making tables under-utilised, which in turn generates queue.
Time wasn't too tough to be killed in 20 minutes and I was more than grateful (and a bit embarrassed?) to occupy a 4-seater table on my own.
Apart from the baked options, LPQ serves a wide range of food in organic ingredients suiting all mealtimes and all appetites.
Light dishes like tartines ($88-128) and salads ($98-118) as well as
hot dishes ($148-$188) with sides ($68) are offered, alongside Belgian specialties like the Mezze Platter ($168) and cheese board ($148). LPQ positioned like
Passion in promixity and
Simplylife, just that it features more on Belgian food such as tartines (a slice of bread with toppings) which cannot be found easily in town.
Bread lovers should feel at heaven - as LPQ is known for its freshly prepared organic bread, the option of
"Organic Baker's Basket" ($88 for small and $108 for large) can satiate with an assorted selection of baked goods.
For beverages, pricing is equally affordable - with all sorts of
general coffee at two portions, mostly at $38 for small and $42 for large. Pots of organic tea and infusion tea bags are available at $32 which makes a really good deal.
For cold ones, spotlight should be on
organic cold-pressed juice at $60 which recently comes into a great hit and
daily blends at $40 like those at
EXP in Festival Walk. Not pricey as well, and should be very appealing to health-conscious customers.
If one isn't in the mood of pretending or genuinely feeling healthy,
wine is also available in glasses at $68-78, covering sparkling wine, white, red and rose. Belgian beer is available in bottles at $58-78, though not seemingly matching with the elegant vibe!
It was at around 5pm that I just needed to kill time between meals. I just ordered something light - an
Organic Hazelnut Flute ($25) and a daily blend named
Super Green ($40).
The flute, being a long thin crusty loaf, was served first. Really named as it looks like a flute, it is a condensed bread stick with a focus of hazelnuts and raisins inside.
Organic Hazelnut Flute
$ 25
Organic Hazelnut Flute
$ 25
I did order this for a taste of LPQ's bread, and what's more, for its signature spread. Later discovering that only outdoor tables aren't equipped with spread, I asked for a set of spreads - the Raspberry Jam and the Speculoos.
To summarise what in fact speculoos is - the texture is like as gritty as peanut butter, but tastes in cinnamon and ginger flavour. It is named after a type of Belgian cookies which do taste like this, just that it becomes a spread that can be applied to all sorts of bread.
Speculoos (for sale at $58/tin)
Speculoos (for sale at $58/tin)
Upper: Raspberry jam; Lower: Speculoos
Upper: Raspberry jam; Lower: Speculoos
Being a greedy sweet tooth, I got two spoonful of these on the dish. Cutting the flute into slices is not an easy task as it is chewy and densely filled with fruits and nuts. Crunchy on the exterior and chewy in the interior, it makes a perfect evening snack.
Sweetness is just right as decorated mainly by juicy raisins. Abundant amount of hazelnut was found, which approximately makes the flute 50% filled other than flour!
As we normally know baguettes in its most common form, flute is another form of white bread that is worth a try. “Baguette” just means "a stick" and doesn't limit to the most typical form - there is a lot more to explore.
Super Green $40I don't need an extra caffeine dose for the day, so a detoxifying blend will be fine to freshen up. It largely resembles the one I had at
EXP, with clear segments of half-solid and liquid underneath.
Having celery, ginger, pineapple, lemon, kale and apple mixed, Super Green tastes really green -
with celery dominating the taste and sweet highlights (by pineapple and apple)
at the end. Not at all easy to stir since there is just a straw, the smoothie-like drink was finished off with remains sticking in the interior of the cup. Recommended to ask for a stirer for the best taste so that the stringy substance isn't set apart with the juice.
Enjoying all these without disturbance, sunshine faded and bulbs above me was lit up! Not hard to imagine this romantic setting at night?
Probably switching from tea-time to dinner time, it wasn't that crowded at 6pm and tables were getting cleared. There wasn't any queue for outdoor as well as indoor seats.
Positioning as a communal-table bakery cafe, a long, wooden
communal table is what links in common among LPQ's 235 siblings worldwide.
Aforementioned for my request for spreads, seasonings as well as spreads are placed on the table for customers' use at all times, just that they are probably too bulky to occupy small tables outside at the patio. Tins of spread are available to be purchased at $58 to be enjoyed at home!
What is placed on the table doesn't limit to seasonings, but also the LPQ cookbook, presenting over 100 recipes for the baked goods and dishes it offers.
The flute I enjoyed is featured in the cookbook, though not in English that I could just identify by the picture. Quite a different culture and concept when compared to Chinese - Chinese won't usually disclose how signature dishes are made, and tend to keep "secret weapons" to themselves. It is all about sharing in foreign culture, and a cookbook listing how its products are made won't be able to save you a visit.
It was a surprise visit to this famous bakery-cum-restaurant at Lee Tung Avenue. Mainly drawn by its
wide selection of baked goods as well as
comprehensive menu which truly makes it an
all-round eatery,
Passion and the
Simplylife should have a tough time facing this strong competitor, which is a highly affordable option no matter for snacks or decent meals. I look forward to its next outlet opening in August in the Pacific Place, but this Wan Chai's outlet should be able to satiate me, at least for now
!
Supplementary Information
Grand opening on 9th March 2016