There is only so much you can say about one certain thing, or so I thought.
Hoover Cake Shop, translated in Chinese to become "Luxury". The cheaper alternative of foreign pastries will get you to this long-queue corner shop. The store space is tightly packed, where the sales ladies work with roomful of metal trays arranged neatly on shelves. Each shelf holds an array of fresh out of the oven cupcakes, tarts, and breads -- plain or wheat or with raisins. HOOVER is a staple, and inside the beating heart of Kowloon City, nobody will doubt the legendary status and how Hoover got it.
For $10 you can get three 'coconut tarts
' -- you can see the red jewel-like maraschino cherry on top --no one I know ever eats that fruit, so dyed in red, as it is ever so cloyingly sweet that it makes the coconut tastes like something out from the paper shredder. Not this one. Pale golden and lumping in half-dome of a mound is the coconut filling, lightly sweet and dense at the same time. The pastry shell is toasty but buttery as well.
The legendary custard tart
($3.50 each) tastes consistently over the years. I've had one before a meal on one day, in between meals on another, and as a "dessert/ stomach filler" on another occasion. The tart shell is neither the shortbread crust nor is it flaky either. It's a cross between the two and frankly, I enjoy it a lot, with its richness in butter and a delightful crunch upon each bite, revealing a sweet wobbly custard filling the glow of shimmering gold. It's quite a sight to see a tray of new custard tarts come out of the oven and rest on the shelf -- each puffed up filling soon sink slightly in its shell, The custard filling is eggy and velvety smooth, at the same time it's denser than many custard tarts out there as well. I have had these tarts several times, and each time they don't disappoint, whether I got them just out of the oven, or been standing around for an hour or two. I always have it without the bag, as the cupping of a naked hand nests a perfectly round custard tart with ridged sides, nibbling on feeling the contrast of crisp shell and soft filling, feeling every bit of it, never wasting a crumb, be in on the paper, the hand, or even visible on the chin.
Each time at Hoover reminds me how important it is to maintain high consistency, and it's not just in business we're talking about. By constantly delivering scrumptious custard tarts, Hoover has never stopped impressing locals, whether you like custard tarts in the first place or not. Old-style bakeries like Hoover don't need the glamorous makeover in the shop, or rare ingredients and artful designs. Its modest simplicity can be, and is already a form of luxury on its own.
Red shop front with a line at all times.
Need I Say more?
Coconut Tarts (front), Sponge Cake (back)
Golden Army of Custard Tarts fresh out of the oven
Custard Tarts, Coconut Tarts
Spending per head: Approximately HKD10(Tea)Other Ratings:
Value for Money 4