Named Simply Life, but i cannot find any trace of life. The people who work there are not engaged in the customers nor in their jobs. Chefs are chatting on their mobile phones during lunch rush hour. The waitress had a difficult time getting the items of TWO set lunches correct.

The food and drink menu lacked spirit as well. It looked like items were copied and pasted from some other restaurants.
I did not go with any expections of delicious food from the kitchen of a cafe and they proved it correct. That's fine. Probably the ambience is what this cafe aims to offer.

I did go with some hopes of good bread - since i read about a huge bakery and the shop was named Bakery Cafe. but i see none of the authencity of a bakery. it is a designer's bakery, not a chef's bakery. The selection of baked goods evolved mostly around puff pastry (ie. croissant, chocolate croissant, blueberry danish, apricot danish, coffee danish and more variations of jams on danish). Artisan bread selection was few; the only few loaves looked nice but was rather dry and hollow. There was a fair selection of cakes, unsurpising, since this cafe belongs to Maxim's, and so I did not bother to try as the taste is fairly predictable.

I am "very very" disappointed at some of the "very very" subjective comments below:

- if you prefer your server to introduce the daily specials until your entire party has arrived, there is nothing to stop you from voicing your request.

- $40 for 1 L of water (makes 4 x 250ml glasses) comes to $10/ glass. This is less than what some Chinese restaurants charge for tea/ person. most restaurants charge $60 or more for a bottle anyway.

- it seems as someone is ordered a lot of starters and side dishes and complaining about the portion...
portions and prices should be put in perspective.
japanese bbq/grills serve beef/ seafood on sticks for $40-60 as well. these vanish in 2 bites!
if i remember correctly, spaghetti house pizza and pasta is about similar price but it tastes like campbell soup poured over cooked pasta.

portion has to be reasonable but at the end of the day, taste is more important. if stuffing yourself full is priority, pizza hut will do the job fine. you can even cook at home.

i go to 798 unit & co. for the both the food and the ambience.

I decided to try Zest because HK Magazine gave it a very good rating.
The menu has a fair number of dishes that appeal - in this sense, it succeeded in the first step.
however, step 2, execution, did not meet expectations. either the plates were too small or the ingredients were too busy. My company ordered pork chop but i could see that there was hardly any space to slice the meat properly without squishing the sauce and accompaniments.

the dessert of roasted tomato and mascarpone tart was a nice combination as it served both the function of after-dinner cheese + dessert. they used local (china?) cherry tomatoes, and could have done better (like dutch cherry tomatoes) since the tomato is the focus of this dish.

ok but nothing to wow.

the crust is short-crust pastry (tart based) and not flaky pastry.

I also think the pastry contains lard. Personally this is not my cup of tea.

If not for the brand, I doubt if there will be a line for egg tarts.

finally managed to get a seat on Sunday noon. it was packed with families and teenagers. And I think the food served here can only satisfy exactly this type of customers: parents taking kids out with no particular expectations of "good food".

huge variety. the cooked food are generally ok but the sashimi is warm and fishy. the rice is also too sticky and slightly overcooked.

it's an ok place for a quick bite if you crave for sushi at such prices, but not exactly worth the queue.