I had heard many excellent reviews from friends and teachers about the cupcakes from this shop! So my family and I went to check it out.

Appearance wise, they looked average. Not particularly stunning not ugly either. Complete deelite's look better.

Everyone raves about the red velvet cupcake. Nothing spectacular. In fact, extremely bad. It was rock hard. The cake itself was completely tasteless. The cream cheese frosting was too savoury and lumpy. According to several reviews, Sift is praised for maintaining a 'moist' textured cupcake, exactly why I visited it. Pardon me if I'm mistaken but that was clearly no where near moist. The cake was ridiculously dense and dry. Remind me again why this is a crowd favourite.

Strawberry -> The cake, again was hard and dry . It tasted of strawberry essence. Strawberry essence? Freshness is the way to go. This was the worst of the lot.
Carrot --> Not carroty. Not moist. Not good.
Smore's --> Substandard.

I read the owner's interview in Postmagazine (If I recall correctly). She said that she does quality control, and eats 1 or 2 of the batch a day... To be honest, it seems completely far from the truth. The general feeling I got was that they mass make cupcakes and fridge it, warming 20 plus a day. Maybe the bulk orders are fresh I have no idea. Anyhow, how do people go back for the taste? I bake a fair bit. I know the difference between whats good and what's not. Personal preference of course. But this? This was a complete utter waste of money. $22 for a mediocre (brinking on terrible) cupcake? I could buy lunch elsewhere with that money and walk away way much more satisfied.

On a sidenote, I would comment on the macarons but I have not tasted them. Anyhow, the feet of a macaron are not supposed to flare out. Sift's does. Maybe I shouldn't be a stickler for rules but wasn't she supposedly trained by Pierre Herme?

P.s/ They need to brush up on their service too. Really bad attitude.